Shopify Conversion Rate Optimization (CRO)

You’ve got a great new Shopify eCommerce website with strong SEO bringing in streams of site traffic. Now, how do you go about converting all that new traffic from leads to sales; shop visitors to repeat customers?  

Conversion Rate Optimization (CRO) is a strategic approach to ensuring your site is ultimately set up to increase site conversions—meaning, more sales. Your conversion rate is the percentage of site visitors who make a purchase, and there are plenty of opportunities to increase that number.

One fundamental practice of CRO is A/B testing, a tried-and-true tactic we use to increase our clients’ conversion rate. Also known as “split testing”, this method of experimentation and analysis allows you to show multiple versions of a webpage to site visitors, as a way to determine which user experience generates the best results. 

After a set period of time, one version will outperform the other, showing which example paves the best path to higher conversions. 

A typical A/B test might experiment with:

  1. Price and ratings on category pages
  2. Recommended products position
  3. Navigation copy

And other essential elements of your website. See an example of successful A/B testing we performed for a client here. Or, contact us to get started with optimizing your site to increase sales.